This past weekend we made a trip to IKEA. We were on the hunt for a new sofa and when
we finally found the one we wanted and picked it up, the kids seemed really
excited. The sofa was packed in 3
massively large boxes…and with all its wonder the boxes were more exciting than
the actual sofa themselves.
Why is it that all children, no matter the age – show more
fascination with the box than what is actually inside? But it’s not "just a box" – is it? It’s the imagination of what the box can
become that fascinates my 3, 6 and 9 year old.
From building rocket ships, to boats and houses, my kids were on a roll
this weekend - Painting, drawing and cutting out windows to make their
creations even more real.
With all this excitement, I couldn’t help but remember back
to my years as a kid when my Dad would bring home boxes. The 3 of us (I and my 2 bothers) would spend
our days making houses with them. We
spent hours playing in our box, decorating them and putting our own special
touch on each of them. These were more
than just boxes to me; they were “real” – with cut out doors and windows. We would even eat our lunches inside, Good
Memories for all of us!
One of the gals in the office shared a story about how her 2 year old son loves to play with cardboad blocks. As her son got older, he started to build
more…and there never seemed to be enough blocks for him. So she took old tissue boxes and painted
them…Voila, New Big Blocks!
I started to think about the company…and all the boxes we
have made along the way. Our boxes have provided a mode of transportation and
protection for products entering the marketplace, useful information on how to
use products and a way to establish brand power among competitors.
It’s a funny thing to tell people I make boxes…Some wouldn’t
think twice about it.
But for me… it’s more than “just a box”…isn’t it?
